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Hicrete Precast
Brand Identity Design, Print Collateral, Site Signage, Environmental Graphics
Hicrete Precast is a precast construction business focused on advanced engineering and purposeful innovation, delivering streamlined installations, structural integrity, and safety led outcomes.
In precast construction, decision makers are balancing tight timeframes, standardised solutions, and the need for consistent reliability. Hicrete needed an identity that communicated engineering confidence and a modern, efficient approach, while remaining practical across real world site and sales environments.
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Process
Positioning & Approach
I anchored the identity in the modular nature of precast construction to position Hicrete as engineered, dependable, and efficiency led. The system was built to feel modern and confident, while staying practical for real world use on site and in sales environments.
Identity System
A stacked block mark forms the foundation, reflecting structural components and interlocking strength. Clean geometry and controlled spacing communicate precision, supported by a bold, minimal visual language designed to remain consistent across varied applications.
Rollout & Applications
A near black base delivers clarity and authority, paired with a high visibility Cinnabar accent and concrete inspired neutrals. The system was designed to translate cleanly across printed collateral, site signage, and environmental graphics, with recognisable cues that hold up at distance and at scale.
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Outcome
A unified identity that positions Hicrete as a reliable construction partner, expressing strength, precision, and dependability across every touchpoint, with a system built to support future growth and consistent rollout.
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